Soko, the French singer and actress featured in the video, has collaborated with Jonze previously in somewhat more traditional fare. This video however, was an odd undertaking from the start. With some late planning in the camera department, Jonze and company decided it would be interesting to simply film the entire thing using his 8mm iPhone app.
When you're one of the most innovative and ahead-of-his-time directors in film and music, you can afford to be a little odd in execution -- and subject. I'm all about pretty French girls, but I'm on the fence with the alien make-out sessions.
All the same it's a unique take on film production, and I think Jonze pulls it off.