Address Is Approximate from The Theory on Vimeo.
Co-founder of UK video production company The Theory, Tom Jenkins knows a thing or two about selling to an audience -- and the best way to do so is by hitting viewers where it counts.
The heart.
As cheese-tastic as that sounds, you'd be hard pressed to find any lover of cinema who could view Address is Approximate and not feel a sentimental pang in their chest. The concept is novel and modern with the clever use of Google Streetview, while being classic and endearing all at the same time.
It's a road trip story, in stop-motion -- with inanimate objects. Jenkins and company make them and the environment seem very much alive.
